Concepedia
Statistics
Publications
6
Citations
796
H-Index
Active since
2003
Affiliations
University of South Florida(Current)
Georgia College & State University
Georgia State University
Cynthia Rodriguez Cano is an author at University of South Florida specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingConsumer ResearchArtsPsychologyCommunicationMedia MarketingConsumer BehaviorDigital Marketing
Publications per year
2003–2009
A meta-analysis of the relationship between market orientation and business performance: evidence from five continents
Cynthia Rodriguez Cano, François A. Carrillat, Fernando Jaramillo · International Journal of Research in Marketing · 2004 · 689 citations
Market Orientation, Firm Performance, Business Performance +6
Trust and the Health of Organizations
Cynthia Rodriguez Cano, John G. Bruhn · Academy of Management Review · 2004 · 47 citations
Organizations, Organizational Issue, Trust Management Architecture +17
Communication Media Preferences in Business-To-Business Transactions: An Examination of the Purchase Process
Cynthia Rodriguez Cano, James S. Boles, Cynthia J. Bean · Journal of Personal Selling and Sales Management · 2005 · 21 citations
Information Interchange, Customer Satisfaction, Business-to-business Transactions +25
The importance of an internal marketing orientation in social services
Cynthia Rodriguez Cano, Doreen Sams · International Journal of Nonprofit and Voluntary Sector Marketing · 2009 · 19 citations
Customer Satisfaction, Consumer Research, Human Resource Management +21
Body modifications and young adults: Predictors of intentions to engage in future body modification
Cynthia Rodriguez Cano, Doreen Sams · Journal of Retailing and Consumer Services · 2009 · 10 citations
Physical Activity, Kinesiology, Behavioral Sciences +12
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