Concepedia

Nalini Fernandez

NF

1

Publications

115

Citations

1

H-Index

2002

Active since

Affiliations

University of Auckland(Current)

Nalini Fernandez is an author at University of Auckland specializing in interactive marketing, advertising effectiveness, and bias.

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Publications per year

2002–2002

1

Publications

1

Using self-referencing to explain the effectiveness of ethnic minority models in advertising

Christina Kwai Choi Lee, Nalini Fernandez, Brett Martin · International Journal of Advertising · 2002 · 115 citations

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