Concepedia

Richard Brookes

RB

Statistics

Publications

13

Citations

748

H-Index

12

Active since

1995

Affiliations

University of Auckland(Current)

Cranfield University

Richard Brookes is an author at University of Auckland specializing in marketing, business, and marketing strategy.

Publications per year

1995–2020

13

Publications

13

Towards a paradigm shift in marketing? An examination of current marketing practices

Roderick J. Brodie, Nicole Coviello, Richard Brookes et al. · Journal of Marketing Management · 1997 · 342 citations

, , +6

Researching the role of information and communications technology (ICT) in contemporary marketing practices

Mairead Brady, Martin R. Fellenz, Richard Brookes · Journal of Business and Industrial Marketing · 2008 · 95 citations

, , +8

Designing future dairy systems for New Zealand using reflexive interactive design

Álvaro Romera, A.P. Bos, Mark Neal et al. · Agricultural Systems · 2020 · 50 citations · Full text

, , +9

The influence of pre-decisional constraints on information search and consideration set formation in new automobile purchases

Girish Punj, Richard Brookes · International Journal of Research in Marketing · 2002 · 47 citations

, , +14

Assessing the Role of e-Marketing in Contemporary Marketing Practice

Nicole Coviello, Roderick J. Brodie, Richard Brookes et al. · Journal of Marketing Management · 2003 · 44 citations

, , +5

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