Concepedia

Roberto Mora Cortez

RM

18

Publications

1.2K

Citations

16

H-Index

2017

Active since

Affiliations

Georgia State University(Current)

University of Southern Denmark

Roberto Mora Cortez is an author at Georgia State University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementBusiness StrategyConsumer ResearchDigital MarketingBusiness-to-consumer MarketingMarketing StrategyStrategic ManagementCustomer Satisfaction

Publications per year

2017–2023

18

Publications

18

The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory

Roberto Mora Cortez, Wesley J. Johnston · Industrial Marketing Management · 2020 · 443 citations · Full text

Social Exchange Theory, Global Health Crisis, Crisis Uniqueness +7

The future of B2B marketing theory: A historical and prospective analysis

Roberto Mora Cortez, Wesley J. Johnston · Industrial Marketing Management · 2017 · 267 citations

Business-to-business Research, Digital Marketing, History Of Marketing +11

A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality

Roberto Mora Cortez, Ayan Ghosh Dastidar · Journal of Business Research · 2022 · 70 citations · Full text

Utilizing text-mining to explore consumer happiness within tourism destinations

Benjamin Garner, Corliss G. Thornton, Anita Luo Pawluk et al. · Journal of Business Research · 2021 · 61 citations

Customer Satisfaction, Consumer Happiness, Destination Marketing +7

Revisiting the theory of business-to-business advertising

Roberto Mora Cortez, David I. Gilliland, Wesley J. Johnston · Industrial Marketing Management · 2019 · 54 citations · Full text

Advertising, Interactive Marketing, Targeted Advertising +6

Rows per page

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