Concepedia

David I. Gilliland

DI

24

Publications

2.7K

Citations

21

H-Index

1996

Active since

Affiliations

Colorado State University(Current)

Georgia State University

Aston University

David I. Gilliland is an author at Colorado State University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingInternational BusinessSupply Chain ManagementRegulationGlobal StrategyEngineeringInteractive MarketingInternational Management

Publications per year

1996–2022

24

Publications

24

The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance

Daniel C. Bello, David I. Gilliland · Journal of Marketing · 1997 · 574 citations

Engineering, International Economics, Energy Efficiency +31

Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels

David I. Gilliland, Daniel C. Bello · Journal of the Academy of Marketing Science · 2002 · 566 citations

Negotiation, Customer Satisfaction, Behavioral Decision Making +10

The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance

Daniel C. Bello, David I. Gilliland · Journal of Marketing · 1997 · 265 citations

Engineering, International Economics, Energy Efficiency +31

The infomercial shopper

Naveen Donthu, David I. Gilliland · Journal of Advertising Research · 1996 · 223 citations

Advertising, Digital Marketing, Interactive Marketing +9

Adoption of electronic commerce tools in business procurement: enhanced buying center structure and processes

Talai Osmonbekov, Daniel C. Bello, David I. Gilliland · Journal of Business and Industrial Marketing · 2002 · 155 citations

Business Intelligence, Digital Marketing, Business Analytics +21

Rows per page

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