Concepedia

Guan-Cheng Lou

GL

Statistics

Publications

1

Citations

94

H-Index

1

Active since

2005

Affiliations

National Central University(Current)

Guan-Cheng Lou is an author at National Central University specializing in consumer uncertainty, digital marketing, and interactive marketing.

Top concepts

BusinessMarketingManagementCommunicationConsumer BehaviorConsumer ResearchDigital MarketingConsumer UncertaintyCustomer SatisfactionDistribution Channels

Publications per year

2005–2005

1

Publications

1

Consumer acceptance of the internet as a channel of distribution in Taiwan—a channel function perspective

Julian Ming-Sung Cheng, Gwo‐Ji Sheen, Guan-Cheng Lou · Technovation · 2005 · 94 citations

Customer Satisfaction, Online Customer Behavior, Consumer Decision Making +15

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