Concepedia
Statistics
Publications
15
Citations
710
H-Index
13
Active since
2013
Affiliations
Universitat Oberta de Catalunya(Current)
Universidad de Granada
EAE Business School
University of Almería
Universidad de Málaga
Irene Esteban-Millat is an author at Universitat Oberta de Catalunya specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBusinessConsumer Decision MakingDigital MarketingConsumer UncertaintyInteractive MarketingBrand Awareness
Publications per year
2013–2021
Influencer marketing: brand control, commercial orientation and post credibility
Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Irene Esteban-Millat et al. · Journal of Marketing Management · 2020 · 138 citations
Digital Marketing, Brand Strategy, Consumer Research +23
Consumer engagement in an online brand community
Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Sebastián Molinillo et al. · Electronic Commerce Research and Applications · 2017 · 128 citations
Customer Satisfaction, Digital Marketing, Interactive Marketing +8
Modelling students' flow experiences in an online learning environment
Irene Esteban-Millat, Francisco J. Martínez‐López, Rubén Huertas-García et al. · Computers & Education · 2013 · 126 citations
E-learning, Online Learning Environment, Design +5
An extension of the technology acceptance model for online learning environments
Irene Esteban-Millat, Francisco J. Martínez‐López, María Pujol-Jover et al. · Interactive Learning Environments · 2018 · 125 citations
Learning Management System, E-learning, Online Learning Environments +14
Psychological factors explaining consumer adoption of an e-vendor’s recommender
Francisco J. Martínez‐López, Irene Esteban-Millat, Claudia C. Cabal et al. · Industrial Management & Data Systems · 2015 · 27 citations
Consumer Uncertainty, Digital Marketing, Consumer Research +20
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