Irene Esteban-Millat

Author

Universitat Oberta de Catalunya

Also Known As

I. Esteban-Millat, Irene Esteban-Millat

Publications

767

Citations

H-Index

Concepts

All Affiliations

Universitat Oberta de Catalunya Universidad de Granada EAE Business School University of Almería Universidad de Málaga

About

Irene Esteban-Millat is an author at Universitat Oberta de Catalunya specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	403
2	Business	7	7	251
3	Education	2	2	251
4	Arts	1	1	138
5	Social Sciences	1	1	24

Irene Esteban-Millat

Publications

710

Citations

H-Index

Page 1

	Year	Citations
Influencer marketing: brand control, commercial orientation and post credibility Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Irene Esteban-Millat, Journal of Marketing Management Digital MarketingBrand StrategyConsumer ResearchConsumer AttitudeSocial Influence	2020	138
Consumer engagement in an online brand community Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Sebastián Molinillo, Electronic Commerce Research and Applications Customer SatisfactionDigital MarketingInteractive MarketingManagementConsumer Research	2017	128
Modelling students' flow experiences in an online learning environment Irene Esteban-Millat, Francisco J. Martínez‐López, Rubén Huertas-García, Computers & Education E-learningOnline Learning EnvironmentDesignEducationOnline Learning	2013	126
An extension of the technology acceptance model for online learning environments Irene Esteban-Millat, Francisco J. Martínez‐López, María Pujol-Jover, Interactive Learning Environments Learning Management SystemE-learningOnline Learning EnvironmentsTechnology Acceptance ModelUser Acceptance	2018	125
Psychological factors explaining consumer adoption of an e-vendor’s recommender Francisco J. Martínez‐López, Irene Esteban-Millat, Claudia C. Cabal, Industrial Management & Data Systems Consumer UncertaintyDigital MarketingConsumer ResearchOnline Customer BehaviorBuying Behavior	2015	27
Consumers’ psychological outcomes linked to the use of an online store’s recommendation system Francisco J. Martínez‐López, Irene Esteban-Millat, Ana M. Argila, Internet Research Customer SatisfactionBehavioral Decision MakingDigital MarketingConsumer MotivationConsumer Study	2015	24
Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty Juan Carlos Gázquez‐Abad, Francisco J. Martínez‐López, Juan Antonio Mondéjar Jiménez, Revista Española de Investigación de Marketing ESIC Consumer UncertaintyConsumer StudyConsumer ResearchBrand StrategyBuying Behavior	2015	21
The Role of Online Brand Community Engagement on the Consumer–Brand Relationship Francisco J. Martínez‐López, Rocío Aguilar-Illescas, Sebastián Molinillo, Sustainability Customer SatisfactionDigital MarketingConsumer ResearchBrand LoyaltyCustomer Community	2021	18
The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain Juan Carlos Gázquez‐Abad, Francisco J. Martínez‐López, Irene Esteban-Millat Journal of Retailing and Consumer Services EconomicsConsumer Decision MakingConsumer UncertaintyConsumer CultureConsumer Issue	2016	17
Betting exclusively for private labels: Could it have negative consequences for retailers? José Luis Ruiz–Real, Juan Carlos Gázquez‐Abad, Irene Esteban-Millat, Spanish Journal of Marketing - ESIC	2017	16

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