Rubén Huertas-García

Modelling students' flow experiences in an online learning environment

Irene Esteban-Millat, Francisco J. Martínez‐López, Rubén Huertas-García et al. · Computers & Education · 2013 · 128 citations

Education, Educational Technology, Teaching +14

Perceived efficacy of sustainability strategies in the US, Italian, and Spanish wine industries

Armand Gilinsky, Sandra K. Newton, Thomas Atkin et al. · International Journal of Wine Business Research · 2015 · 62 citations

Business, Environmental Management, Strategy +17

Co-branding strategy in cause-related advertising: the fit between brand and cause

Rubén Huertas-García, Jorge Lengler, Carolina Consolación-Segura · Journal of Product & Brand Management · 2017 · 59 citations · Full text

Business, Marketing, Strategic Management +14

Drivers of Sustainability Strategies in Spain’s Wine Tourism Industry

Juan Carlos Gázquez‐Abad, Rubén Huertas-García, M. Dolores Vázquez-Gómez et al. · Cornell Hospitality Quarterly · 2014 · 54 citations

Management, Sustainability Management, Tourism Management +17

Online drivers and offline influences related to loyalty to airline websites

Santiago Forgas‐Coll, Ramon Palau‐Saumell, Javier Sánchez et al. · Journal of Air Transport Management · 2011 · 49 citations · Full text

Business, Marketing, Marketing Management +16