Jorge Lengler

Psychic distance, marketing strategy and performance in export ventures of Brazilian firms

Carlos M.P. Sousa, Jorge Lengler · Journal of Marketing Management · 2009 · 116 citations

International Management, International Business Strategy, Psychic Distance +14

Exploring the antecedents of intentions to leave the job: The case of luxury hotel staff

Asad Mohsin, Jorge Lengler, Bhupesh Kumar · International Journal of Hospitality Management · 2013 · 110 citations

Luxury Hotel Staff, Hospitality Human Resources, Customer Satisfaction +13

Co-branding strategy in cause-related advertising: the fit between brand and cause

Rubén Huertas-García, Jorge Lengler, Carolina Consolación-Segura · Journal of Product & Brand Management · 2017 · 58 citations · Full text

Consumer Motivation, Brand Strategy, Consumer Research +23

Staff turnover in hotels: Exploring the quadratic and linear relationships

Asad Mohsin, Jorge Lengler, Roberta Aguzzoli · Tourism Management · 2015 · 51 citations · Full text

Revenue Management, Workforce Productivity, Management +7

Exploring the linear and quadratic effects of customer and competitor orientation on export performance

Jorge Lengler, Carlos M.P. Sousa, Catarina Marques · International Marketing Review · 2013 · 46 citations · Full text

Customer Satisfaction, Quadratic Relationships, Business-to-business Research +22