Journal of Business Research · 2008 · 277 citations · 66 references
BusinessMarketingMarketing ManagementConsumer BehaviorInterpersonal RelationshipsRelationship MarketingCustomer EngagementRelationship ManagementRelationship QualityRelationship SatisfactionStructural Equation ModelingTheory Of Planned BehaviorActual BehaviorBuyer Relationship QualityIntention-behavior RelationshipPerceived Relationship QualityPredictors Of IntentionPurchase Intent ModelingPurchase Intention ModelingRelationship Quality Measurement
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