Bert Vandecasteele

Motivated Consumer Innovativeness: Concept, measurement, and validation

Bert Vandecasteele, Maggie Geuens · International Journal of Research in Marketing · 2010 · 309 citations · Full text

Management, Marketing, Marketing Management +9

Revising the myth of gay consumer innovativeness

Bert Vandecasteele, Maggie Geuens · Journal of Business Research · 2008 · 34 citations · Full text

Humanities, Marketing, Sexuality Studies +10

Investigating the effectiveness of simplified labels for safe use communication: The case of household detergents

Maggie Geuens, Dominic Byrne, Geert Boeije et al. · International Journal of Consumer Studies · 2021 · 16 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +16

Motivated Consumer Innovativeness: Concept and Measurement

Bert Vandecasteele, Maggie Geuens · RePEc: Research Papers in Economics · 2008 · 13 citations

Management, Marketing, Marketing Management +6