Shubashini Rathina Velu

K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data

Kayalvily Tabianan, Shubashini Rathina Velu, Vinayakumar Ravi · Sustainability · 2022 · 168 citations · Full text

Customer Satisfaction, Engineering, Digital Marketing +21

Effect of Information System Artifacts on Organizational Resilience: A Study among Malaysian SMEs

Shubashini Rathina Velu, Abdullah Al Mamun, Thavamaran Kanesan et al. · Sustainability · 2019 · 39 citations · Full text

Organizational Characteristic, Human Resource Management, Organizational Resilience +16

Data mining in predicting liver patients using classification model

Shubashini Rathina Velu, Vinayakumar Ravi, Kayalvily Tabianan · Health and Technology · 2022 · 27 citations · Full text

Evolutionary Data Mining, Engineering, Data Science +10

Multi-Lexicon Classification and Valence-Based Sentiment Analysis as Features for Deep Neural Stock Price Prediction

Shubashini Rathina Velu, Vinayakumar Ravi, Kayalvily Tabianan · Sci · 2023 · 15 citations · Full text

Business Forecasting, Engineering, Multimodal Sentiment Analysis +23

Design Thinking Approach for Increasing Innovative Action in Universities: ICT’s Mediating Effect

Shubashini Rathina Velu · Sustainability · 2022 · 13 citations · Full text

Design Thinking Approach, Education, Design Thinking Procedures +19