Paul Berthon

U-Commerce: Expanding the Universe of Marketing

Richard T. Watson, Leyland Pitt, Paul Berthon et al. · Journal of the Academy of Marketing Science · 2002 · 440 citations

Digital Marketing, Interactive Marketing, History Of Marketing +5

Corollaries of the Collective: The Influence of Organizational Culture and Memory Development on Perceived Decision-Making Context

Paul Berthon, Leyland Pitt, Michael T. Ewing · Journal of the Academy of Marketing Science · 2001 · 104 citations

Culture, Perceived Decision-making Context, Behavioral Decision Making +12

A 5-min running field test as a measurement of maximal aerobic velocity

Paul Berthon, Nicole Fellmann, M. Bedu et al. · European Journal of Applied Physiology · 1997 · 82 citations

Sport Physiology, Physical Activity, Kinesiology +14

A framework for research in internal marketing and the study of service quality: some propositions

Marelise Pitt, Johan Bruwer, Deon Nel et al. · Management Research News · 1999 · 29 citations

Total Quality Management, Customer Satisfaction, Relationship Marketing +13

Analysing customer defections and their effects on corporate performance: The case of Indco

Mike Flood Page, Leyland Pitt, Paul Berthon et al. · Journal of Marketing Management · 1996 · 19 citations

Total Quality Management, Customer Satisfaction, Marketing Analytics +24