Concepedia

Marelise Pitt

MP

1

Publications

29

Citations

1

H-Index

1999

Active since

Affiliations

Cape Peninsula University of Technology(Current)

Marelise Pitt is an author at Cape Peninsula University of Technology specializing in customer satisfaction, management, and relationship marketing.

Top concepts

BusinessMarketingManagementService QualityCustomer SatisfactionRelationship MarketingTotal Quality Management

Publications per year

1999–1999

1

Publications

1

A framework for research in internal marketing and the study of service quality: some propositions

Marelise Pitt, Johan Bruwer, Deon Nel et al. · Management Research News · 1999 · 29 citations

Total Quality Management, Customer Satisfaction, Relationship Marketing +13

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