Concepedia

Mike Flood Page

MF

2

Publications

59

Citations

2

H-Index

1996

Active since

Affiliations

Henley College(Current)

Mike Flood Page is an author at Henley College specializing in customer satisfaction, consumer research, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionBrandingBrand StrategyService QualityBrand ManagementFirm Performance

Publications per year

1996–1996

2

Publications

2

Analysing and reducing customer defections

Mike Flood Page, Leyland Pitt, Pierre Berthon · Long Range Planning · 1996 · 40 citations

Customer Experience, Customer Satisfaction, Customer Defections +6

Analysing customer defections and their effects on corporate performance: The case of Indco

Mike Flood Page, Leyland Pitt, Paul Berthon et al. · Journal of Marketing Management · 1996 · 19 citations

Total Quality Management, Customer Satisfaction, Marketing Analytics +24

Rows per page

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