Concepedia
Statistics
Publications
15
Citations
3.1K
H-Index
Active since
2016
Affiliations
KTH Royal Institute of Technology(Current)
University of Victoria
Luleå University of Technology
Kwantlen Polytechnic University
Simon Fraser University
Jeannette Paschen is an author at KTH Royal Institute of Technology specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessCommunicationConsumer BehaviorConsumer ResearchDigital MarketingAdvertisingMarketing InsightsInteractive Marketing
Publications per year
2016–2021
How blockchain technologies impact your business model
Vida J. Morkunas, Jeannette Paschen, Edward Boon · Business Horizons · 2019 · 653 citations
Fintech, Blockchain Technologies, Business Intelligence +5
Artificial Intelligence in Advertising
Jan Kietzmann, Jeannette Paschen, Emily Treen · Journal of Advertising Research · 2018 · 426 citations
Artificial Intelligence, Cultural Consumption, Digital Marketing +24
Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
Jeannette Paschen, Jan Kietzmann, Tim C. Kietzmann · Journal of Business and Industrial Marketing · 2019 · 371 citations
Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel
Jeannette Paschen, Matthew Wilson, João J. Ferreira · Business Horizons · 2020 · 338 citations · Full text
Go boldly!
Mana Farshid, Jeannette Paschen, Theresa Eriksson et al. · Business Horizons · 2018 · 323 citations
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