Statistics
Publications
15
Citations
3.3K
H-Index
15
Active since
2016
Jeannette Paschen is an author at KTH Royal Institute of Technology specializing in business, marketing, and artificial intelligence.
Publications per year
2016–2021
15
15
Artificial Intelligence in Advertising
Jan Kietzmann, Jeannette Paschen, Emily Treen · Journal of Advertising Research · 2018 · 467 citations
Mana Farshid, Jeannette Paschen, Theresa Eriksson et al. · Business Horizons · 2018 · 337 citations
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