Concepedia

Theresa Eriksson

TE

10

Publications

622

Citations

10

H-Index

2018

Active since

Affiliations

Luleå University of Technology(Current)

University of Cape Town

KTH Royal Institute of Technology

University of Victoria

Theresa Eriksson is an author at Luleå University of Technology specializing in management, business, and consumer research.

ORCID

Top concepts

Publications per year

2018–2022

10

Publications

10

Go boldly!

Mana Farshid, Jeannette Paschen, Theresa Eriksson et al. · Business Horizons · 2018 · 323 citations

Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation

Theresa Eriksson, Alessandro Bigi, Michelle Bonera · The TQM Journal · 2020 · 172 citations · Full text

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The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media

Jeandri Robertson, Sarah Lord Ferguson, Theresa Eriksson et al. · Journal of Business-to-Business Marketing · 2019 · 35 citations · Full text

Functional top management teams and marketing organization: exploring strategic decision-making

Theresa Eriksson, Jeandri Robertson, Anna Näppä · Journal of Strategic Marketing · 2020 · 16 citations · Full text

Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage

Theresa Eriksson, Anna Näppä, Jeandri Robertson · Business Horizons · 2022 · 16 citations · Full text

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