Concepedia

Michelle Bonera

MB

9

Publications

475

Citations

9

H-Index

2011

Active since

Affiliations

University of Brescia(Current)

Luleå University of Technology

Michelle Bonera is an author at University of Brescia specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchGreen MarketingConsumer BehaviorBehavioral ScienceConsumer Decision MakingCulturePublic Health

Publications per year

2011–2020

9

Publications

9

Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation

Theresa Eriksson, Alessandro Bigi, Michelle Bonera · The TQM Journal · 2020 · 172 citations · Full text

Artificial Intelligence, Business Intelligence, Consumer Research +18

Being green: from attitude to actual consumption

Giulia Miniero, Anna Paola Codini, Michelle Bonera et al. · International Journal of Consumer Studies · 2014 · 105 citations

Sustainable Consumption, Green Marketing, Consumer Uncertainty +23

The propensity of e‐commerce usage: the influencing variables

Michelle Bonera · Management Research Review · 2011 · 62 citations

Customer Satisfaction, New Technologies, Digital Marketing +20

Why not promote promotion for green consumption?

Anna Paola Codini, Giulia Miniero, Michelle Bonera · European Business Review · 2018 · 29 citations

Green Marketing, Greenwashing, Behavioral Decision Making +21

The influence of foreigners’ buzzing on TripAdvisor ranking of restaurants in Venice: implications for the sustainability of over-touristed heritage cities

Andrea Ganzaroli, Ivan De Noni, Michelle Bonera · Current Issues in Tourism · 2020 · 29 citations · Full text

Rows per page

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