Concepedia

Giulia Miniero

GM

9

Publications

312

Citations

9

H-Index

2006

Active since

Affiliations

Bocconi University(Current)

Università della Svizzera italiana

University of Brescia

Franklin University Switzerland

Tel Aviv University

Giulia Miniero is an author at Bocconi University specializing in marketing, management, and behavioral sciences.

Top concepts

MarketingManagementBehavioral ScienceConsumer BehaviorConsumer ResearchConsumer Decision MakingPsychologyPublic HealthSocial SciencesBehavioral Decision Making

Publications per year

2006–2020

9

Publications

9

Being green: from attitude to actual consumption

Giulia Miniero, Anna Paola Codini, Michelle Bonera et al. · International Journal of Consumer Studies · 2014 · 105 citations

Sustainable Consumption, Green Marketing, Consumer Uncertainty +23

Effects of Arousal, Dominance, and Their Interaction on Pleasure in a Cultural Environment

Giulia Miniero, Andrea Rurale, Michela Addis · Psychology and Marketing · 2014 · 51 citations

Affective Variable, Social Psychology, Affective Neuroscience +25

Synchrony effects on customers' responses and behaviors

Jacob Hornik, Giulia Miniero · International Journal of Research in Marketing · 2009 · 42 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +9

Why not promote promotion for green consumption?

Anna Paola Codini, Giulia Miniero, Michelle Bonera · European Business Review · 2018 · 29 citations

Green Marketing, Greenwashing, Behavioral Decision Making +21

The great Millennials’ trouble: leading or confused green generation? An Italian insight

Michelle Bonera, Anna Paola Codini, Giulia Miniero · Italian Journal of Marketing · 2020 · 25 citations · Full text

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