Alessandro Bigi

Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation

Theresa Eriksson, Alessandro Bigi, Michelle Bonera · The TQM Journal · 2020 · 172 citations · Full text

Artificial Intelligence, Business Intelligence, Consumer Research +18

The European Millennials Versus the US Millennials: Similarities and Differences

Alessandro Bigi, Elisabetta Corvi, Guat Tin Ng · Institutional Research Information System (Università degli Studi di Brescia) · 2007 · 19 citations

When satire is serious: how political cartoons impact a country's brand

Alessandro Bigi, Kirk Plangger, Michelle Bonera et al. · Journal of Public Affairs · 2011 · 15 citations · Full text

International Marketing, Public Opinion, Italian Studies +25

How customer and product orientations shape political brands

Alessandro Bigi, Emily Treen, Anjali Bal · Journal of Product & Brand Management · 2016 · 15 citations

Marketing, Strategic Orientations, Product Orientations +13

Implementing robust thermodynamic model for reliable bubble/dew problem solution in cryogenic distillation of air separation units

Filippo Bisotti, Andrea Galeazzi, Luca Galatioto et al. · International Journal of Thermofluids · 2021 · 12 citations · Full text

Process Integration, Air Separation Units, Engineering +24