Concepedia

Anna Näppä

AN

8

Publications

203

Citations

8

H-Index

2014

Active since

Affiliations

Luleå University of Technology(Current)

University of Cape Town

Anna Näppä is an author at Luleå University of Technology specializing in employer branding, business, and brand development.

ORCID

Top concepts

Publications per year

2014–2023

8

Publications

8

Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality

Maria Ek Styvén, Anna Näppä, Marcello M. Mariani et al. · Journal of Business Research · 2021 · 76 citations · Full text

The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media

Jeandri Robertson, Sarah Lord Ferguson, Theresa Eriksson et al. · Journal of Business-to-Business Marketing · 2019 · 35 citations · Full text

I just work here! Employees as co-creators of the employer brand

Anna Näppä, Maria Ek Styvén, Tim Foster · Scandinavian Journal of Hospitality and Tourism · 2023 · 21 citations · Full text

, , +22

Functional top management teams and marketing organization: exploring strategic decision-making

Theresa Eriksson, Jeandri Robertson, Anna Näppä · Journal of Strategic Marketing · 2020 · 16 citations · Full text

Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage

Theresa Eriksson, Anna Näppä, Jeandri Robertson · Business Horizons · 2022 · 16 citations · Full text

, , +20

Rows per page

1–5 of 8