Sarah Lord Ferguson

The Relationship between Fake News And Advertising

Adam J. Mills, Christine Pitt, Sarah Lord Ferguson · Journal of Advertising Research · 2019 · 60 citations

Social Sciences, Communication, Political Communication +17

A false image of health: how fake news and pseudo-facts spread in the health and beauty industry

Anouk de Regt, Matteo Montecchi, Sarah Lord Ferguson · Journal of Product & Brand Management · 2019 · 60 citations · Full text

Social Sciences, Communication, Marketing +16

Strategies for creating value through individual and collective customer experiences

Kristina Heinonen, Colin Campbell, Sarah Lord Ferguson · Business Horizons · 2018 · 41 citations

Business, Marketing, Marketing Management +12

Understanding micro-level resilience enactment of everyday entrepreneurs under threat

J. Brock Smith, Claudia Smith, Jan Kietzmann et al. · Journal of Small Business Management · 2022 · 40 citations

Business, Entrepreneurship, Entrepreneurial Education +11

The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media

Jeandri Robertson, Sarah Lord Ferguson, Theresa Eriksson et al. · Journal of Business-to-Business Marketing · 2019 · 37 citations · Full text

Business, Marketing, Marketing Management +17