Anouk de Regt

Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing

Anouk de Regt, Kirk Plangger, Stuart J. Barnes · Journal of Business Research · 2021 · 150 citations

Customer Experience, Media Studies, Digital Storytelling +14

A false image of health: how fake news and pseudo-facts spread in the health and beauty industry

Anouk de Regt, Matteo Montecchi, Sarah Lord Ferguson · Journal of Product & Brand Management · 2019 · 58 citations · Full text

Fake News, Digital Marketing, Consumer Research +26

The virtual reality value chain

Anouk de Regt, Stuart J. Barnes, Kirk Plangger · Business Horizons · 2020 · 58 citations

Engineering, Virtual Reality, Value Theory +7

To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry

Elena Osadchaya, Ben Marder, Jennifer A. Yule et al. · Business Horizons · 2024 · 39 citations · Full text

Toward quantifying metrics for rail-system resilience: identification and analysis of performance weak resilience signals

Anouk de Regt, A.W. Siegel, Jan Maarten Schraagen · Cognition Technology & Work · 2015 · 13 citations · Full text