Concepedia

Jennifer A. Yule

JA

5

Publications

137

Citations

5

H-Index

2016

Active since

Affiliations

Babson College(Current)

Northeastern University

University of Edinburgh

Jennifer A. Yule is an author at Babson College specializing in applied social psychology, consumer research, and culture.

Top concepts

Consumer ResearchApplied Social PsychologyVapingCultureEmotionEmpathyEducationMarketingSociologyManagement

Publications per year

2016–2024

5

Publications

5

To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry

Elena Osadchaya, Ben Marder, Jennifer A. Yule et al. · Business Horizons · 2024 · 39 citations · Full text

Youth and the sociability of “Vaping”

Jennifer A. Yule, Julie Tinson · Journal of Consumer Behaviour · 2016 · 33 citations

Substance Use, Consumer Research, Social Marketing +28

Tailoring service recovery messages to consumers’ affective states

Krista Hill Cummings, Jennifer A. Yule · European Journal of Marketing · 2020 · 27 citations

Social Psychology, Empathy, Consumer Research +21

Conservative consumer disinterest in plant-based meat: A problem of message incongruence

Jennifer A. Yule, Krista Hill Cummings · Appetite · 2023 · 22 citations · Full text

Development and evaluation of a patient-centred measurement tool for surgeons' non-technical skills

Jennifer A. Yule, Krista M. Hill, Steven Yule · British journal of surgery · 2018 · 16 citations

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