Concepedia

Elena Osadchaya

EO

Statistics

Publications

2

Citations

176

H-Index

2

Active since

2018

Affiliations

University of Edinburgh(Current)

Elena Osadchaya is an author at University of Edinburgh specializing in marketing, hashtag adoption, and influencer communication.

ORCID

Publications per year

2018–2024

2

Publications

2

Hashtags: Motivational drivers, their use, and differences between influencers and followers

Antonia Erz, Ben Marder, Elena Osadchaya · Computers in Human Behavior · 2018 · 131 citations · Full text

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To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry

Elena Osadchaya, Ben Marder, Jennifer A. Yule et al. · Business Horizons · 2024 · 45 citations · Full text

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