Concepedia

Elena Osadchaya

EO

Statistics

Publications

2

Citations

160

H-Index

2

Active since

2018

Affiliations

University of Edinburgh(Current)

Elena Osadchaya is an author at University of Edinburgh specializing in computational social science, journalism, and social computing.

Top concepts

ArtsJournalismPersuasionSocial MediaCommunicationSocial SciencesSocial ComputingSocial InfluenceInteractive MarketingSocial Network Analysis

Publications per year

2018–2024

2

Publications

2

Hashtags: Motivational drivers, their use, and differences between influencers and followers

Antonia Erz, Ben Marder, Elena Osadchaya · Computers in Human Behavior · 2018 · 121 citations · Full text

Computational Social Science, Social Media, Interactive Marketing +14

To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry

Elena Osadchaya, Ben Marder, Jennifer A. Yule et al. · Business Horizons · 2024 · 39 citations · Full text

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