Antonia Erz

Hashtags: Motivational drivers, their use, and differences between influencers and followers

Antonia Erz, Ben Marder, Elena Osadchaya · Computers in Human Behavior · 2018 · 131 citations · Full text

Social Sciences, Communication, Marketing +12

Transforming Consumers into Brands: Tracing Transformation Processes of the Practice of Blogging <sup/>

Antonia Erz, Anna-Bertha Heeris Christensen · Journal of Interactive Marketing · 2018 · 118 citations

Business, Marketing, Marketing Management +12

The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-Generated Photos on Tourists’ Decision Making

Ben Marder, Antonia Erz, Robert J. Angell et al. · Journal of Travel Research · 2019 · 109 citations · Full text

Management, Tourism Management, Destination Management +16

The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games

Ben Marder, David Gattig, Emily Collins et al. · Computers in Human Behavior · 2018 · 99 citations · Full text

Social Sciences, Marketing, Social Psychology +13

The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’

Laura Lavertu, Ben Marder, Antonia Erz et al. · Computers in Human Behavior · 2020 · 46 citations · Full text

Social Sciences, Psychology, Social Psychology +13