The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games - Concepedia

Concepedia

Publication | Open Access

The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games

DOI Full Paper Access

93

Citations

59

References

2018

Year

Ben Marder, David Gattig, Emily Collins, Leyland Pitt, Jan Kietzmann, Antonia Erz

Computers in Human Behavior

EngineeringOnline GamingConsumer ResearchNon-functional ItemsCommunicationBuying BehaviorGame DesignGamificationFashionUser ExperienceGame AnalyticsGame StudyFree-to-play GamesGamesMarketingBehavioral EconomicsInteractive MarketingNew ClothesArts

References

	Year	Citations

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