Publication | Open Access
The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games
93
Citations
59
References
2018
Year
EngineeringOnline GamingConsumer ResearchNon-functional ItemsCommunicationBuying BehaviorGame DesignGamificationFashionUser ExperienceGame AnalyticsGame StudyFree-to-play GamesGamesMarketingBehavioral EconomicsInteractive MarketingNew ClothesArts
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