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Hashtags: Motivational drivers, their use, and differences between influencers and followers

Computational Social ScienceSocial MediaInteractive MarketingSocial ComputingOnline CommunityMotivational DriversSocial InfluenceSocial SciencesInformation DiffusionApplied Social PsychologyCommunicationArtsInfluence ModelPersuasionJournalismSocial WebSocial Network Analysis