Concepedia

Francesca Bonetti

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Statistics

Publications

6

Citations

309

H-Index

6

Active since

2014

Affiliations

University of the Arts London(Current)

King's College London

Francesca Bonetti is an author at University of the Arts London specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessEngineeringFashionBrandingUser ExperienceConsumer BehaviorHospitality Marketing

Publications per year

2014–2024

6

Publications

6

Digital humans in fashion: Will consumers interact?

Emmanuel Sirimal Silva, Francesca Bonetti · Journal of Retailing and Consumer Services · 2020 · 162 citations

Digital Society, Engineering, Digital Humans +10

Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices

Francesca Bonetti, Matteo Montecchi, Kirk Plangger et al. · Journal of the Academy of Marketing Science · 2022 · 66 citations · Full text

Artificial Intelligence, Business Intelligence, Management +3

Augmenting reality: fusing consumers' experiences and interactions with immersive technologies in physical retail settings

Francesca Bonetti, Eleonora Pantano, Gary Warnaby et al. · International Journal of Technology Marketing · 2019 · 32 citations

Engineering, Digital Marketing, Consumer Research +24

Italian luxury fashion brands in China: a retail perspective

Francesca Bonetti · The International Review of Retail Distribution and Consumer Research · 2014 · 21 citations

Retail Strategies, Engineering, International Marketing +23

The Journal of the Academy of Marketing Science at 50: A historical analysis

Abhishek Borah, Francesca Bonetti, Angelito Calma et al. · Journal of the Academy of Marketing Science · 2022 · 15 citations

Business History, History Of Marketing, Management +6

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