International Strategy
International Strategy is the strategy through which an organization determines which international markets to enter and how to allocate resources, establish competitive positioning, and coordinate operations across national boundaries.
6K
Publications
523.5K
Citations
7.8K
Authors
2.4K
Institutions
Publications per year
2017–2026
1.4K
6K
1–5 of 6K
7.8K
34
h-index
33
h-index
28
h-index
26
h-index
23
h-index
1–5 of 7.8K
2.4K

University of Leeds
Leeds, United Kingdom
50 h-index
126 publications
28.5K citations
University of Reading
Reading, United Kingdom
43 h-index
93 publications
15.6K citations

Western University
London, Canada
39 h-index
79 publications
19.4K citations
Copenhagen Business School
Copenhagen, Denmark
39 h-index
96 publications
9.1K citations

Uppsala University
Uppsala, Sweden
39 h-index
91 publications
18.9K citations
Rutgers, The State University of New Jersey
New Brunswick, United States
37 h-index
68 publications
15.8K citations
National University of Singapore
Singapore, Singapore
36 h-index
74 publications
9.9K citations
Northeastern University
Boston, United States
33 h-index
59 publications
5.6K citations
1–8 of 2.4K
JIBS · 271 publications · 96.3K citations
137
h-index
JWB · 150 publications · 22K citations
81
h-index
SMJ · 99 publications · 28.6K citations
79
h-index
215 publications · 18.2K citations
76
h-index
135 publications · 16.5K citations
61
h-index
1–5
See also International Strategy | |
|---|---|
Market Entry Modes | Foreign Direct Investment Strategic Alliances Licensing Franchising In Retailing Joint Ventures Wholly Owned Foreign Subsidiaries |
Local Responsiveness | |
Competitive Positioning | Cost Leadership Differentiation Strategy Focus Strategy Brand Positioning Mass Customization |
Global Integration | Standardization In Marketing Global Coordination Mechanisms International Marketing Strategy Cross-border Data Flows International Regulatory Alignment |
Resource Allocation | |