Concepedia

Focus Strategy

Focus Strategy is a competitive strategy that involves targeting a narrow market segment or niche and, within that segment, pursuing either cost leadership or differentiation to achieve a sustainable advantage over broader-market rivals.

127

Publications

16.7K

Citations

238

Authors

144

Institutions

Publications per year

2017–2026

16

Parents

Children

Publications

127

A theory of focus interpretation

Mats Rooth · Natural Language Semantics · 1992 · 3.2K citations

, , +7

Why Focused Strategies May Be Wrong for Emerging Markets

Tarun Khanna, Krishna G. Palepu · Harvard business review · 1997 · 2.5K citations

, , +12

TOWARDS AN ATTENTION-BASED VIEW OF THE FIRM

William Ocasio · Strategic Management Journal · 1997 · 1.7K citations

, , +12

Corporate focus and stock returns

Robert Comment, Gregg A. Jarrell · Journal of Financial Economics · 1995 · 1.1K citations · Full text

, , +16

Tobin's q and the Importance of Focus in Firm Performance

Cynthia A. Montgomery, Birger Wernerfelt · American Economic Review · 1988 · 981 citations

, , +17

1–5 of 127

Authors

238

  1. RS
    Robert S. Huckman

    Harvard University, United States

    3 publications · 295 citations

    3

    h-index

  2. CB
    Cecil Bozarth

    North Carolina State University, United States

    3 publications · 147 citations

    3

    h-index

  3. NS
    Nicolaj Siggelkow

    University of Pennsylvania, United States

    2 publications · 170 citations

    2

    h-index

  4. GW
    Gabriele Wulf

    University of Nevada, Las Vegas, United States

    2 publications · 200 citations

    2

    h-index

  5. PR
    Paula Roberts

    Keele University, United Kingdom

    2 publications · 42 citations

    2

    h-index

1–5 of 238

Institutions

144

  1. Iowa State University

    Ames, United States

    3 h-index

    3 publications

    144 citations

  2. North Carolina State University

    Raleigh, United States

    3 h-index

    15 publications

    694 citations

  3. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    4 publications

    202 citations

  4. Harvard University

    Cambridge, United States

    3 h-index

    4 publications

    420 citations

  5. University of Nevada, Reno

    Reno, United States

    2 h-index

    3 publications

    290 citations

  6. Rutgers, The State University of New Jersey

    New Brunswick, United States

    2 h-index

    2 publications

    63 citations

  7. University of Tennessee at Knoxville

    Knoxville, United States

    2 h-index

    2 publications

    34 citations

  8. National Bureau of Economic Research

    Cambridge, United States

    2 h-index

    2 publications

    170 citations

1–8 of 144

Venues

  1. Choice Reviews Online

    CRO · 4 publications · 566 citations

    4

    h-index

  2. Strategic Management Journal

    SMJ · 4 publications · 2K citations

    4

    h-index

  3. Management Science

    3 publications · 205 citations

    3

    h-index

  4. International Journal of Operations & Production Management

    IJOPM · 3 publications · 112 citations

    3

    h-index

  5. SSRN Electronic Journal

    Repository · 3 publications · 58 citations

    3

    h-index

1–5