Concepedia

Customer Group Focus

Customer Group Focus is a strategic approach within market segmentation that specifically targets a narrowly defined subset of consumers based on shared demographic, psychographic, or behavioral characteristics, distinguishing it from broader market strategies by concentrating resources to meet the unique needs of that particular group.

21

Publications

1.1K

Citations

63

Authors

29

Institutions

Publications per year

2017–2026

6

Parents

Publications

21

A systematic literature review on total quality management critical success factors and the identification of new avenues of research

Barbara Aquilani, Cecilia Silvestri, Alessandro Ruggieri et al. · The TQM Journal · 2017 · 268 citations

, , +9

Consumer perception versus scientific evidence of farmed and wild fish: exploratory insights from Belgium

Wim Verbeke, Isabelle Sioen, Karen Brunsø et al. · Aquaculture International · 2007 · 197 citations

, , +15

Consumer Perception versus Scientific Evidence of Farmed and Wild Fish: Exploratory Insights from Belgium

Wim Verbeke, Isabelle Sioen, Karen Brunsø et al. · Ghent University Academic Bibliography (Ghent University) · 2007 · 128 citations

, , +15

Surf tribal behaviour: a sports marketing application

Luiz Moutinho, Maria do Carmo Leal · Marketing Intelligence & Planning · 2007 · 97 citations

, , +16

From cassava to gari: mapping of quality characteristics and end‐user preferences in Cameroon and Nigeria

Robert Ndjouenkeu, Franklin Ngoualem Kégah, Béla Teeken et al. · International Journal of Food Science & Technology · 2020 · 47 citations · Full text

, , +9

1–5 of 21

Authors

63

  1. KB
    Karen Brunsø

    Aarhus University, Denmark

    2 publications · 325 citations

    2

    h-index

  2. WV
    Wim Verbeke

    Ghent University, Belgium

    2 publications · 325 citations

    2

    h-index

  3. IS
    Isabelle Sioen

    Ghent University, Belgium

    2 publications · 325 citations

    2

    h-index

  4. SD
    Stefaan De Henauw

    Ghent University, Belgium

    2 publications · 325 citations

    2

    h-index

  5. JV
    John Van Camp

    Ghent University, Belgium

    2 publications · 325 citations

    2

    h-index

1–5 of 63

Institutions

29

  1. Ghent University

    Ghent, Belgium

    2 h-index

    8 publications

    1.3K citations

  2. National Root Crops Research Institute

    Umuahia, Nigeria

    1 h-index

    3 publications

    141 citations

  3. Centre de Coopération Internationale en Recherche Agronomique pour le Développement

    Paris, France

    1 h-index

    1 publications

    47 citations

  4. Aarhus Business College

    Viby, Denmark

    1 h-index

    1 publications

    128 citations

  5. International Institute of Tropical Agriculture

    Ibadan, Nigeria

    1 h-index

    6 publications

    282 citations

  6. International Institute of Tropical Agriculture

    Yaoundé, Cameroon

    1 h-index

    3 publications

    141 citations

  7. Wageningen University & Research

    Wageningen, The Netherlands

    1 h-index

    1 publications

    34 citations

  8. UMR QualiSud

    Montpellier, France

    1 h-index

    1 publications

    47 citations

1–8 of 29

Venues

  1. British Food Journal

    2 publications · 46 citations

    2

    h-index

  2. Cornell Hotel and Restaurant Administration Quarterly

    CQ · 2 publications · 72 citations

    2

    h-index

  3. Aquaculture International

    1 publications · 197 citations

    1

    h-index

  4. Marketing Intelligence & Planning

    1 publications · 97 citations

    1

    h-index

  5. Food Culture & Society

    1 publications · 16 citations

    1

    h-index

1–5