Concepedia

Maria do Carmo Leal

MD

Statistics

Publications

4

Citations

132

H-Index

4

Active since

2007

Affiliations

Iscte – Instituto Universitário de Lisboa(Current)

University of Glasgow

Maria do Carmo Leal is an author at Iscte – Instituto Universitário de Lisboa specializing in consumer behavior, marketing management, and marketing.

Publications per year

2007–2021

4

Publications

4

Surf tribal behaviour: a sports marketing application

Luiz Moutinho, Maria do Carmo Leal · Marketing Intelligence & Planning · 2007 · 97 citations

Business, Marketing, Marketing Management +16

A Phenomenological Research Study on Sports Fandom in Portugal: A Comparative Study of Surfing and Football

Maria do Carmo Leal, Luiz Moutinho · Journal of Euromarketing · 2008 · 13 citations

Social Sciences, Marketing, Marketing Management +12

Organizing sports events: the promoters’ perspective

Ana Brochado, Maria do Carmo Leal, Adrien Bouchet et al. · Journal of Business and Industrial Marketing · 2021 · 12 citations · Full text

Management, Hospitality Management, Marketing Management +16

Piracy Among Undergraduate and Graduate Students

Maria do Carmo Leal, Hélia Gonçalves Pereira, Maria Salgueiro · Journal of Marketing Education · 2013 · 10 citations

Business, Higher Education, Marketing +9

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