Differentiation Focus Strategy

Differentiation Focus Strategy is a competitive business strategy that belongs to the broader class of focus strategies, distinguished by its emphasis on offering unique or superior products or services tailored to the specific preferences of a narrow, well-defined market segment.

25

Publications

1.3K

Citations

66

Authors

38

Institutions

Publications per year

2017–2026

7

Authors

66

  1. CY
    Cengiz Yılmaz

    Boğaziçi University, Türkiye

    1 publications · 13 citations

    1

    h-index

  2. DJ
    Douglas Johansen

    Jacksonville University, United States

    1 publications · 20 citations

    1

    h-index

  3. KS
    Kenneth Sims

    University of Kentucky, United States

    1 publications · 53 citations

    1

    h-index

  4. LA
    Larry A. Cox

    University of Mississippi, United States

    1 publications · 26 citations

    1

    h-index

  5. MD
    Meral Dülger

    Boğaziçi University, Türkiye

    1 publications · 13 citations

    1

    h-index

1–5 of 66

Venues

  1. International Journal of Bank Marketing

    2 publications · 157 citations

    2

    h-index

  2. Marketing Intelligence & Planning

    2 publications · 44 citations

    2

    h-index

  3. AgEcon Search (University of Minnesota, USA)

    Repository · 2 publications · 46 citations

    2

    h-index

  4. Academy of Management Proceedings

    1 publications · 18 citations

    1

    h-index

  5. Future Business Journal

    1 publications · 169 citations

    1

    h-index

1–5