Licensing
Licensing is a regulatory and legal mechanism within intellectual property and administrative law by which a governing authority or rights holder grants a qualified entity or individual limited permission to engage in otherwise restricted activities—such as the use, commercialization, or transfer of protected rights, substances, technologies, or services—under specific terms and conditions that ensure compliance with established policy, safety, ethical, or economic standards.
1.8K
Publications
90.4K
Citations
2.8K
Authors
1.2K
Institutions
Publications per year
2017–2026
316
1.8K
Licensing Effect in Consumer Choice
Uzma Khan, Ravi Dhar · Journal of Marketing Research · 2006 · 947 citations
1–5 of 1.8K
2.8K
Insurance Institute for Highway Safety, United States
24 publications · 1.2K citations
21
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19
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17
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14
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14
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1–5 of 2.8K
1.2K

National Bureau of Economic Research
Cambridge, United States
23 h-index
45 publications
3.1K citations
University of California, Berkeley
Berkeley, United States
19 h-index
32 publications
3.4K citations
Georgia Institute of Technology
Atlanta, United States
18 h-index
37 publications
3K citations

University of Minnesota
Minneapolis, United States
16 h-index
20 publications
1.8K citations
University of Michigan
Ann Arbor, United States
15 h-index
27 publications
1.3K citations

University of Victoria
Victoria, Canada
14 h-index
16 publications
761 citations

University of Nottingham
Nottingham, United Kingdom
14 h-index
17 publications
516 citations
Harvard University
Cambridge, United States
14 h-index
28 publications
3.6K citations
1–8 of 1.2K
Repository · 120 publications · 3.9K citations
32
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40 publications · 2.2K citations
26
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32 publications · 4.6K citations
26
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33 publications · 1.2K citations
20
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20 publications · 1.7K citations
17
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1–5