Concepedia

Uzma Khan

UK

Statistics

Publications

16

Citations

2K

H-Index

15

Active since

2005

Affiliations

Stanford University(Current)

Yale University

Carnegie Mellon University

University of Miami

Northwestern University

Uzma Khan is an author at Stanford University specializing in social sciences, behavioral decision-making, and psychology.

Publications per year

2005–2024

16

Publications

16

Licensing Effect in Consumer Choice

Uzma Khan, Ravi Dhar · Journal of Marketing Research · 2006 · 947 citations

Social Sciences, Behavioral Sciences, Social Psychology +10

The Shopping Momentum Effect

Ravi Dhar, Joel Huber, Uzma Khan · Journal of Marketing Research · 2007 · 213 citations

Business, Marketing, Marketing Management +10

Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles

Uzma Khan, Ravi Dhar · Journal of Marketing Research · 2010 · 194 citations

Social Sciences, Business Economics, Economics +17

Where there is a way, is there a will? The effect of future choices on self-control.

Uzma Khan, Ravi Dhar · Journal of Experimental Psychology General · 2007 · 150 citations

Social Sciences, Behavioral Sciences, Psychology +7

When Trade-Offs Matter: The Effect of Choice Construal on Context Effects

Uzma Khan, Meng Zhu, Ajay Kalra · Journal of Marketing Research · 2011 · 128 citations

Social Sciences, Psychology, Social Psychology +10

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