James M. Hulbert

Profiles of Product Innovators Among Large U.S. Manufacturers

Noël Capon, John U. Farley, Donald R. Lehmann et al. · Management Science · 1992 · 433 citations

Innovation Evaluation, Entrepreneurship, Innovation Management +21

To Serve or Create? Strategic Orientations toward Customers and Innovation

Pierre Berthon, James M. Hulbert, Leyland Pitt · California Management Review · 1999 · 360 citations

Customer Satisfaction, Service Innovation, Innovation Adoption +20

Innovation or customer orientation? An empirical investigation

Pierre Berthon, James M. Hulbert, Leyland Pitt · European Journal of Marketing · 2004 · 204 citations

Customer Satisfaction, Firm Performance, Brand Strategy +19

Are Three-Point Scales Always Good Enough?

Donald R. Lehmann, James M. Hulbert · Journal of Marketing Research · 1972 · 156 citations

Marketing Analytics, Customer Satisfaction, Engineering +19

Brand Management Prognostications

Pierre Berthon, James M. Hulbert, Leyland Pitt · Sloan management review · 1999 · 139 citations