Concepedia

Viral Content Diffusion

Viral Content Diffusion is a propagation mechanism within online information ecosystems that distinguishes itself by the rapid, widespread, and often non-linear dissemination of persuasive or manipulative digital content through social sharing, driven by algorithmic amplification and user engagement dynamics.

77

Publications

12.2K

Citations

199

Authors

108

Institutions

Publications per year

2017–2026

31

Parents

Publications

77

What Makes Online Content Viral?

Jonah Berger, Katherine L. Milkman · Journal of Marketing Research · 2011 · 3.1K citations

, , +14

The dynamics of viral marketing

Jure Leskovec, Lada A. Adamic, Bernardo A. Huberman · ACM Transactions on the Web · 2007 · 2.1K citations · Full text

, , +15

A measurement-driven analysis of information propagation in the flickr social network

Meeyoung Cha, Alan Mislove, Krishna P. Gummadi · 2009 · 767 citations

, , +17

The Structural Virality of Online Diffusion

Sharad Goel, Ashton Anderson, Jake M. Hofman et al. · Management Science · 2015 · 649 citations

, , +14

Viral marketing: Motivations to forward online content

Jason Ho, Melanie Dempsey · Journal of Business Research · 2009 · 557 citations

, , +13

1–5 of 77

Authors

199

  1. MH
    Michael Haenlein

    ESCP Business School, France

    2 publications · 563 citations

    2

    h-index

  2. MC
    Manuel Cebrián

    Data61, Australia

    2 publications · 123 citations

    2

    h-index

  3. HY
    Honglin Yu

    Australian National University, Australia

    2 publications · 123 citations

    2

    h-index

  4. SS
    Scott Sanner

    University of Toronto, Canada

    2 publications · 123 citations

    2

    h-index

  5. MR
    Marian-Andrei Rizoiu

    Australian National University, Australia

    2 publications · 123 citations

    2

    h-index

1–5 of 199

Institutions

108

  1. University of Michigan

    Ann Arbor, United States

    4 h-index

    4 publications

    2.6K citations

  2. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    5 publications

    6.5K citations

  3. Commonwealth Scientific and Industrial Research Organisation

    Canberra, Australia

    3 h-index

    9 publications

    530 citations

  4. Data61

    Sydney, Australia

    3 h-index

    12 publications

    644 citations

  5. University of Toronto

    Toronto, Canada

    3 h-index

    3 publications

    143 citations

  6. University of Florida

    Gainesville, United States

    2 h-index

    4 publications

    145 citations

  7. Universidade de Vigo

    Vigo, Spain

    2 h-index

    2 publications

    22 citations

  8. University of South Carolina

    Columbia, United States

    2 h-index

    5 publications

    221 citations

1–8 of 108

Venues

  1. Communication & Society

    3 publications · 34 citations

    3

    h-index

  2. arXiv (Cornell University)

    Repository · 3 publications · 67 citations

    3

    h-index

  3. Journal of Advertising Research

    JAR · 2 publications · 153 citations

    2

    h-index

  4. Journal of Business Research

    JBR · 2 publications · 645 citations

    2

    h-index

  5. 2

    h-index

1–5