Competitive Interference and Consumer Memory for Advertising

Abstract

Journal Article Competitive Interference and Consumer Memory for Advertising Get access Raymond R. Burke, Raymond R. Burke Search for other works by this author on: Oxford Academic PubMed Google Scholar Thomas K. Srull Thomas K. Srull Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 1, June 1988, Pages 55–68, https://doi.org/10.1086/209145 Published: 01 June 1988 Article history Received: 01 May 1985 Revision received: 01 November 1987 Published: 01 June 1988