Florent Girardin

Statistics

Publications

Citations

1.3K

H-Index

Active since

2014

Affiliations

HES-SO University of Applied Sciences and Arts Western Switzerland(Current)

Kedge Business School

University of Lausanne

University of Neuchâtel

Florent Girardin is an author at HES-SO University of Applied Sciences and Arts Western Switzerland specializing in marketing, business, and consumer behavior.

ORCID

Publications per year

2014–2023

Publications

Brand authenticity: An integrative framework and measurement scale

Felicitas Morhart, Lucia Malär, Amélie Guèvremont et al. · Journal of Consumer Psychology · 2014 · 965 citations

Business, Marketing, Marketing Management +15

Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses

Katharina Hellwig, Felicitas Morhart, Florent Girardin et al. · Psychology and Marketing · 2015 · 218 citations

Business, Marketing, Marketing Management +15

When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products

Valéry Bezençon, Florent Girardin, Renaud Lunardo · Psychology and Marketing · 2020 · 35 citations · Full text

Business, Marketing, Psychology +15

The role of brand authenticity for higher education institutions

Florent Girardin, Inès Blal, Renaud Lunardo · Journal of Marketing for HIGHER EDUCATION · 2023 · 24 citations · Full text

Business, Higher Education, Marketing +16

Dealing with poor online ratings in the hospitality service industry: The mitigating power of corporate social responsibility activities

Florent Girardin, Valéry Bezençon, Renaud Lunardo · Journal of Retailing and Consumer Services · 2021 · 19 citations

Management, Hospitality Management, Marketing +16

1–5 of 5