Concepedia

Customer engagement in evolving technological environments: synopsis and guiding propositions

Linda D. Hollebeek, David E. Sprott, Tor W. Andreassen, Carolyn Costley, Philipp Klaus, Volker G. Kuppelwieser, Amela Karahasanović, Takashi Taguchi, Jamid Ul Islam, Raouf Ahmad Rather

European Journal of Marketing · 2019 · 201 citations · 15 references

Open access

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorCustomer Relationship ManagementDigital MarketingConsumer InvolvementConsumer NeedsCustomer EngagementCustomer Experience ManagementCustomer ParticipationCustomer SatisfactionCustomer Engagement BehaviorCustomer Engagement Models

Abstract

This special issue has explored ways in which consumers engage

References

15

Institutions and axioms: an extension and update of service-dominant logic

Stephen L. Vargo, Robert F. Lusch · Journal of the Academy of Marketing Science · 2015 · 3.5K citations

Humanities, Philosophy, Institutional Theory +6

Customer Engagement

Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić et al. · Journal of Service Research · 2011 · 3.4K citations

Business, Marketing, Marketing Management +7

Artificial Intelligence in Service

Ming‐Hui Huang, Roland T. Rust · Journal of Service Research · 2018 · 3.3K citations

Management, Human Resource Management, Organizational Behavior +11

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie · Journal of Interactive Marketing · 2014 · 3K citations · Full text

Business, Marketing, Marketing Management +15

Service Research Priorities in a Rapidly Changing Context

Amy L. Ostrom, A. Parasuraman, David E. Bowen et al. · Journal of Service Research · 2015 · 1.4K citations

Business, Information Systems, Information Technology +15