Statistics
Publications
12
Citations
937
H-Index
12
Active since
1988
Carolyn Costley is an author at University of Waikato specializing in marketing, business, and consumer behavior.
Publications per year
1988–2019
12
12
Comparative versus Noncomparative Advertising: A Meta-Analysis
Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern et al. · Journal of Marketing · 1997 · 285 citations
Comparative versus Noncomparative Advertising: A Meta-Analysis
Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern et al. · Journal of Marketing · 1997 · 145 citations
Meta Analysis of Involvement Research
Carolyn Costley · ACR North American Advances · 1988 · 63 citations
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