Othman Boujena

Consumer responses to planned obsolescence

Volker G. Kuppelwieser, Philipp Klaus, Aikaterini Manthiou et al. · Journal of Retailing and Consumer Services · 2018 · 63 citations

Business, Marketing, Marketing Management +7

The Benefits of Sales Force Automation: A Customer’s Perspective

Othman Boujena, Wesley J. Johnston, Dwight Merunka · Journal of Personal Selling and Sales Management · 2009 · 55 citations

Business, Information Systems, Management Information Systems +8

Customer engagement and performance in social media: a managerial perspective

Othman Boujena, Isabelle Ulrich, Aikaterini Manthiou et al. · Electronic Markets · 2021 · 26 citations

Business, Marketing, Marketing Management +13

Using food pictorial metaphor in the advertising of non-food brands: An exploratory investigation of consumer interpretation and affective response

Othman Boujena, Isabelle Ulrich, Yolande Piris et al. · Journal of Retailing and Consumer Services · 2021 · 15 citations · Full text

Business, Marketing, Marketing Management +17