Statistics
Publications
4
Citations
101
H-Index
4
Active since
2018
Affiliations
Isabelle Aimé is an author at Kedge Business School specializing in business, brand identity, and brand management.
Publications per year
2018–2022
4
4
Salim Azar, Isabelle Aimé, Isabelle Ulrich · European Journal of Marketing · 2018 · 31 citations
The dynamic construction of brand storytelling
Isabelle Aimé · Journal of Strategic Marketing · 2021 · 29 citations
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