Concept Screening
Concept Screening is a systematic evaluation process in new product development that belongs to the category of concept evaluation methods, distinguished by its use of a preliminary, often qualitative, assessment to eliminate infeasible or less promising product concepts early in the development cycle based on predefined criteria.
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1.6K
Citations
119
Authors
63
Institutions
Publications per year
2017–2026
7
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Adaptive Idea Screening Using Consumers
Olivier Toubia, Laurent Florès · Marketing Science · 2007 · 99 citations
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63

Pennsylvania State University
State College, United States
2 h-index
6 publications
106 citations

Hong Kong Polytechnic University
Hong Kong, Hong Kong
2 h-index
5 publications
80 citations
Massachusetts Institute of Technology
Cambridge, United States
2 h-index
5 publications
85 citations
Karlstad University
Karlstad, Sweden
2 h-index
8 publications
514 citations
Luleå University of Technology
Luleå, Sweden
1 h-index
2 publications
152 citations
HHL Leipzig Graduate School of Management
Leipzig, Germany
1 h-index
2 publications
54 citations

Trinity College Dublin
Dublin, Ireland
1 h-index
1 publications
19 citations
University of Iowa
Iowa City, United States
1 h-index
2 publications
22 citations
1–8 of 63
7 publications · 254 citations
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2 publications · 102 citations
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2 publications · 38 citations
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2 publications · 174 citations
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2 publications · 111 citations
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