Concepedia
Statistics
Publications
8
Citations
236
H-Index
Active since
1976
Affiliations
University of Oregon(Current)
Decision Sciences (United States)
University of New Mexico
Kenneth G. Baker is an author at University of Oregon specializing in management, marketing, and marketing management.
Publications per year
1976–2007
Modeling new product screening decisions
Kenneth G. Baker · Journal of Product Innovation Management · 1986 · 53 citations
Management, Decision Sciences, Operations Management +15
Management of Marketing Research Projects: Does Delivery Method Matter Anymore in Survey Research?
Catherine A. Roster, Robert D. Rogers, George C. Hozier et al. · The Journal of Marketing Theory and Practice · 2007 · 40 citations
Social Sciences, Marketing, Marketing Management +17
Modeling New Product Screening Decisions
Kenneth G. Baker, Gerald Albaum · Journal of Product Innovation Management · 1986 · 30 citations
Smoking Behavior, Information Sources, and Consumption Values of Teenagers: Implications for Public Policy and Other Intervention Failures
Gerald Albaum, Kenneth G. Baker, George C. Hozier et al. · Journal of Consumer Affairs · 2002 · 25 citations
Public Health, Health Behavior, Health Promotion +17
Marketing Research Theory and Methodology and the Tourism Industry: A Nontechnical Discussion
Kenneth G. Baker, George C. Hozier, Robert D. Rogers · Journal of Travel Research · 1994 · 24 citations
Management, Marketing, Marketing Management +14
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