George C. Hozier

General retail patronage loyalty as a determinant of consumer outshopping behavior

George C. Hozier, Donald E. Stem · Journal of the Academy of Marketing Science · 1985 · 74 citations

Business, Marketing, Retail Management +11

Reseller Assortment Decision Criteria

George C. Hozier, Jerker Nilsson · Journal of Marketing Research · 1989 · 44 citations

Business, Decision Sciences, Marketing +10

Management of Marketing Research Projects: Does Delivery Method Matter Anymore in Survey Research?

Catherine A. Roster, Robert D. Rogers, George C. Hozier et al. · The Journal of Marketing Theory and Practice · 2007 · 40 citations

Social Sciences, Marketing, Marketing Management +17

Advertising Agency Terminations and Reviews

George C. Hozier, John D. Schatzberg · Journal of Business Research · 2000 · 28 citations

Law, Marketing, Advertising +9

Smoking Behavior, Information Sources, and Consumption Values of Teenagers: Implications for Public Policy and Other Intervention Failures

Gerald Albaum, Kenneth G. Baker, George C. Hozier et al. · Journal of Consumer Affairs · 2002 · 25 citations

Public Health, Health Behavior, Health Promotion +17