Concepedia

Marketing Research Theory and Methodology and the Tourism Industry: A Nontechnical Discussion

Kenneth G. Baker, George C. Hozier, Robert D. Rogers

Journal of Travel Research · 1994 · 24 citations · 6 references

Concepts

ManagementMarketingMarketing ManagementMarketing StrategyStrategic MarketingTourismDestination MarketingTourism Destination ManagementTourism EconomicsTourism MarketingTourism PlanningTourist BehaviorDestination StrategyEfficiencyTourism Consumer BehaviorTourism Destination PerformanceTravel Marketing

Abstract

This article reviews travel research efficiency, effectiveness, and accountability issues from an academic perspective with direct practitioner applications.

References

6

Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley

Paul C. Fakeye, John L. Crompton · Journal of Travel Research · 1991 · 1.6K citations

Management, Tourism Management, Persuasion +16

Conversion Studies: Assumptions, Applications, Accuracy And Abuse

James F. Burke, Richard Gitelson · Journal of Travel Research · 1990 · 66 citations

Business, Marketing, Tourism Management +12

Evaluating Tourism Advertising Campaigns: Conversion vs. Advertising Tracking Studies

William Laird. Siegel, William Ziff-Levine · Journal of Travel Research · 1990 · 56 citations

Business, Marketing, Tourism Management +13

Strategies For Evaluating Direct Response Tourism Marketing

James F. Burke, Lisa A. Lindblom · Journal of Travel Research · 1989 · 28 citations

Management, Marketing, Marketing Management +11

Accountability Marketing Research: An Increasingly Vital Tool For Travel Marketers

T. L. Davidson, Warren B. Wiethaupt · Journal of Travel Research · 1989 · 14 citations

Management, Marketing, Marketing Management +17