Concepedia
Statistics
Publications
1
Citations
56
H-Index
Active since
1990
William Laird. Siegel is an author specializing in business, advertising, and destination advertising.
Publications per year
1990–1990
Evaluating Tourism Advertising Campaigns: Conversion vs. Advertising Tracking Studies
William Laird. Siegel, William Ziff-Levine · Journal of Travel Research · 1990 · 56 citations
Business, Marketing, Tourism Management +13
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