Journal of Travel Research · 1990 · 56 citations · 2 references
BusinessMarketingTourism ManagementAdvertisingConsumer BehaviorTourismAdvertising EthicsAdvertising ManagementAdvertising StrategyCampaign Performance AnalysisTourism MarketingTourist BehaviorAd Performance MeasurementDestination AdvertisingTourism Consumer BehaviorTravel Marketing
This article is the fourth in a series of articles prepared by the U. S. Department of Commerce Task Force to examine the issues of accountability and evaluation in travel research. The manuscript discusses advertising tracking studies.
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